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Building Low Latency Connectivity for European Trading in U.S. Equities Data .

New Point of Presence (PoP) will provide firms direct access to U.S. market data

Building Low Latency Connectivity for European Trading in U.S. Equities Data

American company Equinix (NASDAQ: EQIX) has specialized in providing interconnection on a global scale– their services are utilized by companies and their employees, customers, and partners. The California-based company operates over 175 data centers, in 44 cities and about 22 countries. The company has become the gold-standard when offering reduced latency especially for the trading community. In particular, the company’s London location has been of interest to handle the uptick in U.S. equities trading from investors in the United Kingdom and across Europe.

According to the Global Interconnection Index, a new market study published by Equinix, London and New York are projected to be the top markets for Interconnection Bandwidth in Europe and the U.S. by 2020. Interconnection Bandwidth is defined as the total capacity provisioned to privately and directly exchange traffic with a diverse set of counterparties and providers at distributed IT exchange points hosted inside carrier neutral colocation data centers.

The study also forecasts the banking and insurance segment will be the largest consumer of Interconnection Bandwidth, as digitization is forcing this industry to support new customer engagement models.

On the 23rd of August, Nasdaq announced the launch of its proprietary U.S. equity feeds from Equinix’s London International Business Exchange™ data center — LD4 — located in Slough, U.K. This colocation outside of London will provide retail and institutional investors in Europe with real-time U.S. equities market data.

“We continue to focus on working closely with our clients around the world in order to help them gain secure, efficient access to our markets,” said Jeff Kimsey, Head of Global Data Products, Nasdaq. “Buy-and sell-side clients based in the U.K. can now access our U.S. data products directly from the exchange through the Equinix LD4 data center.”

“The financial services ecosystem in London and New York are at the heart of global trading. By providing additional market data to the London-based community via Equinix’s LD4 data center, Nasdaq is providing participants with the richest information available to ensure increased business performance,” said John Knuff, general manager, financial services, Equinix. “This data can be easily and securely consumed through direct interconnection for rapid and secure connectivity.”

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TAGS: Market Data
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