Targeting the right journalists and influencers is critical to a successful outreach campaign. Not only do you have to identify the contacts, you need to understand their beats and communication preferences in order to engage effectively. A media contact database can be a helpful tool, but choosing one among so many in the marketplace can be more complicated than you think. In order to evaluate your options, it is important to know which features can have the greatest impact on the success of your outreach efforts.
We’ve created an infographic that compiles a list of the 5 must-have features your media contact database should include.
Allison Gosman is a Marketing Assistant supporting Nasdaq Corporate Solutions. She completed Nasdaq’s summer internship program in August and has returned to The George Washington University as a senior on track to receive her B.B.A in Marketing in May 2016.