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How to Align PR Objectives to Business Goals .

Are you measuring what’s easy or what really matters? PR pros have to ask themselves this question, particularly when challenged with demonstrating their value to the company.

How to Align PR Objectives to Business Goals

By Matt Raymond / Marketing Director, Public Relations Services

Are you measuring what’s easy or what really matters? PR pros have to ask themselves this question, particularly when challenged with demonstrating their value to the company. It may be simpler to measure clips and followers, but if you want to get the attention of your executive team you need to report on outcomes and how they impact the bottom line.


Inspired by our best practices guide, PR Measurement That Matters, we’ve created an infographic that reminds you to stick to the measurement path that runs parallel with your business objectives, even if the journey isn’t always a smooth ride.

Interested in reading our full best practices guide on PR measurement (featuring case studies on McDonald’s USA, Adobe and Roche)? Get your copy of PR Measurement That Matters.


97844_matt-raymond-linkedinMatt Raymond is Head of Marketing Strategy for Media Intelligence at Nasdaq. Nasdaq Media Intelligence offers everything you need to power your PR programs and spotlight success to your stakeholders. Global press release distribution and accurate media contacts. Interactive webcasting and multimedia to bring your story to life. Monitoring services to track your coverage, and intelligence to see the big picture.
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