Are you measuring what’s easy or what really matters? PR pros have to ask themselves this question, particularly when challenged with demonstrating their value to the company. It may be simpler to measure clips and followers, but if you want to get the attention of your executive team you need to report on outcomes and how they impact the bottom line.
Inspired by our best practices guide, PR Measurement That Matters, we’ve created an infographic that reminds you to stick to the measurement path that runs parallel with your business objectives, even if the journey isn’t always a smooth ride.
Interested in reading our full best practices guide on PR measurement (featuring case studies on McDonald’s USA, Adobe and Roche)? Get your copy of PR Measurement That Matters.