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How to Build a World-Class Crisis Communications Playbook .

In this video workshop, crisis expert Gerard Braud shares his five step process for crisis communications planning and response.

How to Build a World-Class Crisis Communications Playbook

By Allison Gosman / Marketing Associate, Nasdaq Corporate Solutions

How to Build a World Class Crisis Communications Playbook -- Gerard Braud

For 20 years, Gerard Braud has studied all of the pains, problems and predicaments associated with crisis communications, and he has worked with companies of all sizes to reboot their crisis communications playbooks. At the PRSA 2015 International Conference, Nasdaq hosted an interactive workshop with Braud on “How to Build a World-Class Crisis Communications Playbook.” In the session, he shared the five steps he thinks all organizations must take on a clear sunny day, in order to be successful on your darkest day.

View the complete 1-hour session for more on these five steps along with practical tips and best practices.

Cisis Communications PRSA Session

1. Vulnerability Assessment (12:00)

2. Pre-written news Release Templates (22:45)

a. First Hour: First Critical Statement

Gerard's First Critical Statement template is a fill-in-the-blank document that can be modified in minutes and then distributed to the media and stakeholders. Download your copy now and never start with a blank page again.

b. Second Hour: Detailed Release from Pre-written Library

Prioritize channels by categorizing releases by the following: In person to media, Web to world, Email and web for employees, Email and web to stakeholders, and Social media

3. Crisis Communications Plan (27:00)

a. Gather Information

b. Assemble Crisis Management Team

Read our blog post on The 6 People You Need on Your Crisis Communications Team to be sure you have these six roles represented—and collaborating—on your crisis communications team.

4. Media Training (35:30)

5. Crisis Drill (42:20)

For more expert advice on improving your crisis and issue management, get your copy of our new guide: How to Build a World-Class Crisis Communications Playbook.

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Allison Gosman is a Marketing Assistant supporting Nasdaq Corporate Solutions. She completed Nasdaq’s summer internship program in August and has returned to The George Washington University as a senior on track to receive her B.B.A in Marketing in May 2016.

ABOUT NASDAQ CORPORATE SOLUTIONS

INVESTOR RELATIONS/PUBLIC RELATIONS/COMMUNICATIONS/BOARD MANAGEMENT

Nasdaq Corporate Solutions helps organizations manage and master the two-way flow of information with their audiences. Around the globe, market leaders rely upon our unmatched suite of advanced technology, analytics and consultative services to maximize the value of their work—from investor relations and corporate governance to public relations and communications.

Nasdaq Corporate Solutions – Public Relations Services
Get everything you need to power your PR programs and spotlight success to your stakeholders from one strategic partner. Global press release distribution and accurate media contacts. Interactive webcasting and multimedia to bring your story to life. Monitoring services to track your coverage, and intelligence to see the big picture.

This communication and the content found by following any link herein are being provided to you by Corporate Solutions, a business of Nasdaq, Inc. and certain of its subsidiaries (collectively, “Nasdaq”), for informational purposes only. Nasdaq makes no representation or warranty with respect to this communication or such content and expressly disclaims any implied warranty under law.

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