Counting clips and click-throughs is a good starting point in gauging success, but with a bit of prep work your web analytics can give you even greater insight.
Sure, the prospect of digging deep into metrics can feel confusing and claustrophobic. But we hope this new infographic from Nasdaq Corporate Solutions sparks new ideas and gives you confidence to take another step toward making the Web a hub for your PR analysis.
Interested in reading our full best practices guide on PR measurement (featuring case studies on McDonald’s USA, Adobe and Roche)? Get your copy of PR Measurement That Matters.