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Importance of Building Relationships to Create Inspiring Content: Q&A with Mary Barber, President of the Barber Group .

Understand the importance of building relationships to create inspiring content with Mary Barber, President of the Barber Group.

Importance of Building Relationships to Create Inspiring Content: Q&A with Mary Barber, President of the Barber Group

By Allison Gosman / Marketing Associate, Nasdaq Corporate Solutions

“If we don't have a good story to tell, then we can't create content that is going to help build a relationship that is going to get us the influence that we need,” says Mary Barber, President of the Barber Group. As communicators, it's natural for PR professionals to build relationships online. Even though in person interactions are important, the web and online social networks are being used more frequently than ever before. To find your influencers, you first need to understand they can come in all shapes and sizes and can be found in many different places. It’s your job to identify where they are, what kind of content they produce and share, and how they interact with their communities. Your audience values what the influencers in your industry say and do, so they’re more likely to behave in a certain way when your influencers promote your brand.

At the 2016 PRSA International Conference in Indianapolis, Deirdre Breakenridge, CEO of Pure Performance Communications, sat down with Mary Barber to talk about relationship building. In this interview, Mary provides valuable insight into the importance of building relationships to create inspiring content.

Watch the video >


Be sure to read our other interviews from the 2016 PRSA International Conference and the World PR Forum with PR thought leaders who discuss PR measurement, influencer engagement and the impact of social media and technology on public relations:

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ABOUT NASDAQ CORPORATE SOLUTIONS

INVESTOR RELATIONS I PUBLIC RELATIONS I COMMUNICATIONS I BOARD MANAGEMENT

Nasdaq Corporate Solutions helps organizations manage and master the two-way flow of information with their audiences. Around the globe, market leaders rely upon our unmatched suite of advanced technology, analytics and consultative services to maximize the value of their work—from investor relations and corporate governance to public relations and communications.

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Get everything you need to power your PR programs and spotlight success to your stakeholders from one strategic partner. Global press release distribution and media contacts. Interactive webcasting and multimedia to bring your story to life. Monitoring services to track your coverage, and intelligence to help you see the big picture.

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Allison Gosman is a Marketing Associate supporting Nasdaq Corporate Solutions. She recently joined Nasdaq full-time after graduating from The George Washington University where she received her B.B.A in Marketing. Allison started her career at Nasdaq in Nasdaq’s Global Internship Program and then worked as a consultant through April 2016 while completing her undergraduate degree. She brings to Nasdaq her expertise in social media marketing and event planning to partner with the entire Nasdaq Corporate Solutions team in the development and execution of our social and event marketing initiatives.

This communication and the content found by following any link herein are being provided to you by Nasdaq Corporate Solutions, a business of Nasdaq, Inc. and certain of its subsidiaries (collectively, “Nasdaq”), for informational purposes only. Nasdaq makes no representation or warranty with respect to this communication or such content and expressly disclaims any implied warranty under law. Nasdaq, the Nasdaq logo, and Nasdaq Corporate Solutions are registered and unregistered trademarks, or service marks, of Nasdaq, Inc. or its subsidiaries in the U.S. and other countries. ©Nasdaq, Inc. 2016. All rights reserved.

Comments or opinions expressed on the blog are those of their respective contributors only. The views expressed on this blog do not necessarily represent the views of Nasdaq, Inc. or any of its affiliates, or its or their management or employees (collectively, “Nasdaq”). Nasdaq is not responsible for, and disclaims any and all liability for the content contributed by contributors to the blog.

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