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Best of 2015: PR Best Practices from Nasdaq Corporate Solutions .

There’s no better time than now to use these best practices to improve your PR results.

Best of 2015: PR Best Practices from Nasdaq Corporate Solutions

By Allison Gosman / Nasdaq Corporate Solutions

A new year gives us an opportunity to look forward with optimism and reflect on the past 365 days. If you are like me, you are starting to realize that it is time to figure out what went well, what failed, and areas you can improve as we move into 2016. There’s no better time than now to change your ways and turn a leaf to create change to drive better revenue and results.

Here are the most popular PR best practices produced by the team here at Nasdaq Corporate Solutions in 2015 to help you improve your PR and communications programs in the New Year.

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The Best of the Best -- 2015 Public Relations Best Practices
STRATEGIC STORY TELLING
Strategic Storytelling [Guide]Best of 2015 PR Best Practices Image 1 

Get advice on how to tell compelling stories that navigate through the noise, boost your brand, and drive sales. This 20-page best practices guide features practical tips and expert advice to help you produce content that resonates with your audience and boosts your bottom line.

Strategic Storytelling With Ann Handley: Free Webinar [Video Webinar]Best of 2015 PR Best Practices Image 2

Ann Handley, Chief ContentOfficer at MarketingProfs; bestselling author of Everybody Writes and Content Rules, joins Nasdaq Corporate Solutions to share practical advice on how you can create content that navigates through the noise, boosts your brand, and drives sales.

CRISIS COMMUNICATIONS
How to Build a World-Class Crisis Communications Playbook [Guide]Best of 2015 PR Best Practices Image 3

It’s time to plan for the unexpected. We don’t know when the next issue will occur, only that it will. This 1-page best practices guide provides you with practical tips on how to improve your crisis and issue management through thoughtful preparation.

How to Build a World-Class Crisis Communications Playbook [Video Workshop]Best of 2015 PR Best Practices Image 4

In this video workshop delivered to a standing-room only audience at the PRSA 2015 International Conference, crisis expert Gerard Braud shares his five step process for crisis communications planning and response.

PR MEASUREMENT
How to Make The Web The Heart of Your PR Management [Infographic]Best of 2015 PR Best Practices Image 5

Are you only counting clips and click-throughs to gauge success of your PR efforts? This quick reference reminder will help you use your web analytics to get even greater insight.

emptyHow to Align PR Objectives to Business Goals [Infographic]Best of PR 2015 Image 5A

Are you measuring what’s easy or what really matters? PR pros have to ask themselves this question, particularly when challenged with demonstrating their value to the company. Our infographic highlights four ways you can stick to the measurement path that runs parallel with your business objectives and how they impact the bottom line.

MEDIA CONTACTS DATA BASE
5 Must-Have Features in a Media Contacts Database [Infographic]Best of 2015 PR Best Practices Image 6 

Targeting the right journalists and influencers is critical to a successful outreach campaign. Check out this handy guide to know which features can have the greatest impact on the success of your outreach efforts.

What topics would you like us to explore in 2016? Email us your ideas.

We have much more coming your way in 2016. Get the latest insights by following us on Twitter at @MyCorpSolutions to stay updated.



Allison Gosman is a Marketing Assistant supporting Nasdaq Corporate Solutions. She completed Nasdaq’s summer internship program in August and has returned to The George Washington University as a senior on track to receive her B.B.A in Marketing in May 2016.

ABOUT NASDAQ CORPORATE SOLUTIONS

INVESTOR RELATIONS I PUBLIC RELATIONS I COMMUNICATIONS I BOARD MANAGEMENT

Nasdaq Corporate Solutions helps organizations manage and master the two-way flow of information with their audiences. Around the globe, market leaders rely upon our unmatched suite of advanced technology, analytics and consultative services to maximize the value of their work—from investor relations and corporate governance to public relations and communications.

Nasdaq Corporate Solutions – Public Relations Services
Get everything you need to power your PR programs and spotlight success to your stakeholders from one strategic partner. Global press release distribution and accurate media contacts. Interactive webcasting and multimedia to bring your story to life. Monitoring services to track your coverage, and intelligence to see the big picture.

Follow us on Twitter: @MyCorpSolutions

This communication and the content found by following any link herein are being provided to you by Corporate Solutions, a business of Nasdaq, Inc. and certain of its subsidiaries (collectively, “Nasdaq”), for informational purposes only. Nasdaq makes no representation or warranty with respect to this communication or such content and expressly disclaims any implied warranty under law.


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