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Future of PR: Q&A with Gini Dietrich, CEO of Arment Dietrich and Founder of Blog, Spin Sucks .

Gain insight into the challenges, changes and expectations for the future of PR from Gini Dietrich, CEO of Arment Dietrich and Founder of Blog, Spin Sucks.

Future of PR: Q&A with Gini Dietrich, CEO of Arment Dietrich and Founder of Blog, Spin Sucks

By Allison Gosman / Nasdaq Corporate Solutions

“When we think about the future of PR and where we're going, it is beneficial to everyone because we are able to say, ‘If you do A, B, and C, it's going to result in X, Y, Z and here's the proof,’” says Gini Dietrich, CEO of Arment Dietrich and Founder of Blog, Spin Sucks. Whether it is email marketing, content creation, lead generation or social media, PR professionals are tasked to put the pieces of the puzzle together. Every New Year brings a handful of challenges because we are evolving, media is changing and new technologies are being discovered. It is evident that the future of PR will bring change, which is why it is important for PR teams to prove that they are investing in their company or organization in a way that's generating real business results.

At the 2016 PRSA International Conference in Indianapolis, Deirdre Breakenridge, CEO of Pure Performance Communications, sat down with Gini Dietrich to talk about the evolution of PR. In this interview, Gini provides valuable insights into the challenges, changes and expectations for the future of PR.

Watch the video >

Be sure to read our other interviews from PRSA and the World PR Forum with PR thought leaders who discuss PR measurement, influencer engagement and the impact of social media and technology on public relations:

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Allison Gosman is a Marketing Associate supporting Nasdaq Corporate Solutions. She recently joined Nasdaq full-time after graduating from The George Washington University where she received her B.B.A in Marketing. Allison started her career at Nasdaq in Nasdaq’s Global Internship Program and then worked as a consultant through April 2016 while completing her undergraduate degree. She brings to Nasdaq her expertise in social media marketing and event planning to partner with the entire Nasdaq Corporate Solutions team in the development and execution of our social and event marketing initiatives.

This communication and the content found by following any link herein are being provided to you by Nasdaq Corporate Solutions, a business of Nasdaq, Inc. and certain of its subsidiaries (collectively, “Nasdaq”), for informational purposes only. Nasdaq makes no representation or warranty with respect to this communication or such content and expressly disclaims any implied warranty under law. Nasdaq, the Nasdaq logo, and Nasdaq Corporate Solutions are registered and unregistered trademarks, or service marks, of Nasdaq, Inc. or its subsidiaries in the U.S. and other countries. ©Nasdaq, Inc. 2016. All rights reserved.

Comments or opinions expressed on the blog are those of their respective contributors only. The views expressed on this blog do not necessarily represent the views of Nasdaq, Inc. or any of its affiliates, or its or their management or employees (collectively, “Nasdaq”). Nasdaq is not responsible for, and disclaims any and all liability for the content contributed by contributors to the blog.

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