.
Intel

Influencers and the Essence of Building Relationships: Q&A with Martin Waxman, President of Martin Waxman Communications .

Learn how to find influencers, engage them and maintain those relationships with Martin Waxman, President of Martin Waxman Communications.

Influencers and the Essence of Building Relationships: Q&A with Martin Waxman, President of Martin Waxman Communications

By Allison Gosman / Nasdaq Corporate Solutions

PR has always been about influence – attracting, engaging and building relationships with people who endorse and lend third-party credibility to a particular person or company. Martin Waxman, President of Martin Waxman Communications explains, “Too often, PR people think the balance of power is equal…it's not.” In fact, journalists and influencers hold more of the power in the relationships. You can’t forget that influencers are people we trust. They have credibility and they’re who we turn to for guidance and advice.

At the 2016 PRSA International Conference in Indianapolis, Deirdre Breakenridge, CEO of Pure Performance Communications, sat down with Martin Waxman to talk about influencer marketing and engagement. In this interview, Martin provides valuable insights into finding influencers, engaging them and maintaining those relationships.

Watch the video >


Be sure to read our other interviews from the 2016 PRSA International Conference and the World PR Forum with PR thought leaders who discuss PR measurement, influencer engagement and the impact of social media and technology on public relations:

Null


ABOUT NASDAQ CORPORATE SOLUTIONS

INVESTOR RELATIONS I PUBLIC RELATIONS I COMMUNICATIONS I BOARD MANAGEMENT

Nasdaq Corporate Solutions helps organizations manage and master the two-way flow of information with their audiences. Around the globe, market leaders rely upon our unmatched suite of advanced technology, analytics and consultative services to maximize the value of their work—from investor relations and corporate governance to public relations and communications.

Nasdaq Corporate Solutions – Public Relations Services
Get everything you need to power your PR programs and spotlight success to your stakeholders from one strategic partner. Global press release distribution and media contacts. Interactive webcasting and multimedia to bring your story to life. Monitoring services to track your coverage, and intelligence to help you see the big picture.

Follow us on Twitter: @MyCorpSolutions

Follow us on LinkedIn: Nasdaq | INTEL


Allison Gosman is a Marketing Associate supporting Nasdaq Corporate Solutions. She recently joined Nasdaq full-time after graduating from The George Washington University where she received her B.B.A in Marketing. Allison started her career at Nasdaq in Nasdaq’s Global Internship Program and then worked as a consultant through April 2016 while completing her undergraduate degree. She brings to Nasdaq her expertise in social media marketing and event planning to partner with the entire Nasdaq Corporate Solutions team in the development and execution of our social and event marketing initiatives.

This communication and the content found by following any link herein are being provided to you by Nasdaq Corporate Solutions, a business of Nasdaq, Inc. and certain of its subsidiaries (collectively, “Nasdaq”), for informational purposes only. Nasdaq makes no representation or warranty with respect to this communication or such content and expressly disclaims any implied warranty under law. Nasdaq, the Nasdaq logo, and Nasdaq Corporate Solutions are registered and unregistered trademarks, or service marks, of Nasdaq, Inc. or its subsidiaries in the U.S. and other countries. ©Nasdaq, Inc. 2016. All rights reserved.

Comments or opinions expressed on the blog are those of their respective contributors only. The views expressed on this blog do not necessarily represent the views of Nasdaq, Inc. or any of its affiliates, or its or their management or employees (collectively, “Nasdaq”). Nasdaq is not responsible for, and disclaims any and all liability for the content contributed by contributors to the blog.

Recent posts{{catTitle ? " in " + catTitle : ""}}
{{post.Date | date:'MMM d'}}
Scroll up