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Proving Value Within Your Organization: Q&A with Shonali Burke, CEO of Shonali Burke Consulting .

Gain insight into measuring your communication efforts and proving value within your organization with Shonali Burke, CEO of Shonali Burke Consulting.

Proving Value Within Your Organization: Q&A with Shonali Burke, CEO of Shonali Burke Consulting

By Allison Gosman / Nasdaq Corporate Solutions

“PR pros need to get out of a tactical mindset and remember that they are business professionals who are very good at organizational and interpersonal communications,” says Shonali Burke, CEO of Shonali Burke Consulting. PR is a critical business function and an important asset when evaluating your organization’s objectives and the KPIs you are going to use to track your performance. Measuring the right things can boost your budget and position your team more favorably by proving real business value to your executives.

At the 2016 PRSA International Conference in Indianapolis, Deirdre Breakenridge, CEO of Pure Performance Communications, sat down with Shonali Burke to talk about PR measurement. In this interview, Shonali provides valuable insight into measuring your communication efforts and proving value within your organization.

Watch the video >


Be sure to read our other interviews from the 2016 PRSA International Conference and the World PR Forum with PR thought leaders who discuss PR measurement, influencer engagement and the impact of social media and technology on public relations:

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Allison Gosman is a Marketing Associate supporting Nasdaq Corporate Solutions. She recently joined Nasdaq full-time after graduating from The George Washington University where she received her B.B.A in Marketing. Allison started her career at Nasdaq in Nasdaq’s Global Internship Program and then worked as a consultant through April 2016 while completing her undergraduate degree. She brings to Nasdaq her expertise in social media marketing and event planning to partner with the entire Nasdaq Corporate Solutions team in the development and execution of our social and event marketing initiatives.

This communication and the content found by following any link herein are being provided to you by Nasdaq Corporate Solutions, a business of Nasdaq, Inc. and certain of its subsidiaries (collectively, “Nasdaq”), for informational purposes only. Nasdaq makes no representation or warranty with respect to this communication or such content and expressly disclaims any implied warranty under law. Nasdaq, the Nasdaq logo, and Nasdaq Corporate Solutions are registered and unregistered trademarks, or service marks, of Nasdaq, Inc. or its subsidiaries in the U.S. and other countries. ©Nasdaq, Inc. 2016.

Comments or opinions expressed on the blog are those of their respective contributors only. The views expressed on this blog do not necessarily represent the views of Nasdaq, Inc. or any of its affiliates, or its or their management or employees (collectively, “Nasdaq”). Nasdaq is not responsible for, and disclaims any and all liability for the content contributed by contributors to the blog.

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