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Nasdaq Reads: Brian Portnoy, "The Geometry of Wealth: How to Shape a Life of Money and Meaning" .

Nasdaq Reads is an ongoing book series featuring interviews with authors who have written about personal finance, entrepreneurship and innovation.

Nasdaq Reads: Brian Portnoy, "The Geometry of Wealth: How to Shape a Life of Money and Meaning"

For this Nasdaq Reads article, author Brian Portnoy is interviewed about his recent book, "The Geometry of Wealth: How to Shape a Life of Money and Meaning." His latest book focuses on how money and the accumulation of wealth figure into a happy life. As a behavioral finance expert, Brian provides his perspective on how wealth and money fund contentment rather than the notion that money is the source of happiness. 

In the introduction to his book, the author writes, "Despite its import, money is something we all grapple with mostly in private. It's uncomfortable to discuss socially, and rarely even with our partners, parents, or children. The reasons are many but boil down to the fact that money is both analytically complex and emotionally fraught. Either reason alone is sufficient to stifle inquiry and discover; combined, complicated and emotional make for a highly-charged third rail. We don't touch it." In this book, Brian sets out to make sense of all these disparate views on money and offers his plan on how to grow wealth and in the end remain wealthy.

Below is our interview with Brian Portnoy, PhD, CFA.


The Geometry of Wealth Nasdaq Reads

What motivated you to write the book?

A combination of work and personal issues drove me to dig deeper on some questions related to money, happiness, and financial planning. Professionally, I speak with many financial advisors and their clients (people like you and me) about the psychology of money-related decisions. In many cases, I see the cart put before the horse – many technical, detailed 'in the weeds' conversations about markets and investing with at best a vague connection to the more important questions about what it means to lead a life well-lived. 

Most people don’t care much about which mutual fund they own, but they care deeply about answering the question, 'Am I going to be okay?' Ironically, it’s often easier to talk about the former over the latter. On the home front, my kids are growing older. I look out at a world going through some big changes and I worry about whether they’ll be able to afford the life they want to live. I wanted to sort out some of these issues in my own mind so that I might be a better dad to help them tackle the questions I know they (like everyone else) will struggle with.

In a nutshell, how does money play a part in a happy life?

To answer this, we have to start with a critical distinction: Rich versus wealthy. Rich is the accumulation of more money and psychology has firmly concluded that this quest for more is unsatisfying. Wealthy is the ability to underwrite a meaningful life. Wealthy is funded contentment

In The Geometry of Wealth, I elaborate on the core sources of meaning, what I call the 'Four Cs': connection (social engagement), control (self-direction and definition), competence (being good at something you value), and context (attachment to something outside yourself). When our money lives – not just investing, but earning, saving, and spending – are thoughtfully attached to the Four Cs, then growing and staying wealthy is a real possibility.

How is the human brain wired for two distinct experiences of happiness? And why can money “buy” one but not the other?

A quick glance at a thesaurus suggests more than 20 words that are supposedly synonyms for 'happiness.' It’s a semantic mess and philosophers have toiled for millennia parsing its various meanings. Boiled down, I believe there are just two major poles, what I refer to as experienced and reflective happiness. The first is the here-and-now, the good or bad moods, the short-lived pleasure or pain. The second is the step-back consideration of whether one is finding contentment or fulfillment in life, broadly defined. From a neural perspective, these are quite different experiences. 

The current research suggests that beyond a middle-class income, money does not buy more experienced happiness. Many of the external factors we often associate with happiness – riches, beauty, fame, success, popularity, possessions – are actually ephemeral. However, and somewhat controversially, the same research provides evidence that more money can buy more reflective happiness. Not only is more money associated with less sadness (which is not the same as more happiness, but is arguably more important), it can underwrite our pursuit of connection, control, competence, and context. Money does buy more happiness when spent wisely, especially when directed toward experiences, others, and time.

Can everyone actually afford to have a purposeful life?

Yes. It’s considerably harder for those who can’t make daily ends meet. But for those who can, there are numerous and wonderful opportunities to live our purpose. The hard part is mapping mindset to action, or purpose to practice. It’s one thing to come to grips with what is most meaningful, especially as we grow and adapt to a changing world. It’s a second thing to have a sound financial plan not only now but one that can adapt to change. But then the hard part – and what I map out in the book – is connecting both. Doing so is the flow of the 'shapes' in the book: I try to articulate the path from purpose (circle) to priorities (triangle) to decisions (square).

When is enough money enough?

For some, unfortunately, never. Money, by choice or default, has become the measuring stick for their sense of self-worth. However, those who have given some thought to what’s meaningful – and everyone is responsible for coming up with their own definition – then enough becomes a comfortable state of being, both knowing and feeling that you’ve calibrated purpose with practice.

How does one strike a balance between striving for more while being content with enough?

Finding this balance speaks to the deeper tension in The Geometry of Wealth. As humans seeking fulfillment, we need to grow. Without growth, sadness and frustration are more likely. At the exact same time, being grounded in the moment – being present with a sense of contentment – is profoundly important. I believe that in today’s noisy world, presence is hard to find. You can see that moving forward and remaining still are awkwardly counterposed, maybe even incompatible. I think the best we can do is understand both modes, their importance as well as challenges, and ultimately find a rhythm in the back and forth between them.


Brian Portnoy, PhD, CFA, is an expert at simplifying the complex world of money. In his two books, The Geometry of Wealth and The Investor's Paradox, he tackles the challenge of not only making better investment decisions but also how money figures into a joyful life. He is currently the Director of Investment Education at Virtus Investment Partners and has spent the last 25 years as an educator, investor, and strategist. He holds a doctorate from the University of Chicago and currently lives on the north side of Chicago with his wife and three children.


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