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Nasdaq Speed Reads: Melissa Schilling, "Quirky" .

Nasdaq Speed Reads is an ongoing Nasdaq book series featuring talks with authors of books on disruption, entrepreneurship and innovation topics.

Nasdaq Speed Reads: Melissa Schilling, "Quirky"

Melissa A. Schilling, author of "Quirky: The Remarkable Story of the Traits, Foibles, and Genius of Breakthrough Innovators Who Changed the World" was featured on a recent episode of Nasdaq Speed Reads. In the interview, Shilling discusses the concept of what makes some people remarkably innovative - those people who are continually innovative, not just once in their lifetime.


Some of the questions raised in the Facebook interview included:

  • You write about people who are referred to as “genius” in your book. What does it take to be one?
  • What are some of the innovators you explore in the book? Why did you choose them?
  • Please share with us the five big personality traits mentioned in your book. Which one is more related to creativity and why?
    • Neuroticism
    • Agreeableness
    • Extraversion
    • Consciousness
    • Openness to experience
  • You mention that idealism is a good but costly quality for creators to have. How so?
  • We’ve heard that being at the right time and right place could make all the difference in someone’s career, but why is that not enough for a serial breakthrough? Any misconceptions with the viewpoint?
  • Let’s talk about the importance of education. For a while we were fascinated that Steve Jobs, a dropout, but you write that doesn’t mean he gave up his education
  • Memory divided into two types: working and long term memory and how people learn more information. How can someone work on getting a long-term memory?
  • In your research, what was one of the most interesting things you learned about one of the innovators mentioned in your book?

You can watch the interview on Facebook or below:

Melissa A. Schilling is the John Herzog Family professor of management and organizations at New York University's Stern School of Business, and one of the world's leading experts on innovation. Her textbook, Strategic Management of Technological Innovation (now in its fifth edition), is the number one innovation strategy text in the world, and is available in seven languages. Dr. Schilling is also a coauthor of Strategic Management: An Integrated Approach, now in its 12th edition and one of the world's leading strategic management textbooks in the world.

TAGS: Nasdaq Reads
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